Being academically successful is essential, but in order to reach your true potential and to be able to attend the university of your dreams, it is important to understand the university application process. Counsellors are essential to help students understand their strengths, needs, and interests and to help them acquire specific knowledge about the available careers and their chances of success. Counsellors plan with students to make sure they have the pre-requisites to apply to their university programs of choice and make sure that all deadlines and requirements are respected.